The way your websites information is presented is just as important as to what is presented. Typography is the subject that surrounds the aspects of choosing the right font for your website. While there are no hard-fast rules there are some basics that we suggest you follow for your website. Although some of them may seem obvious, I am still amazed in how many high-profile websites I run into that still break the basics rules.
It is important to have the right font size and spacing, color, and shade, enabling the users to view the page with ease. And in general, remember to select a typeface that is easy to read for long periods of time. You don’t want to discourage your readers by making it a challenge to read your content.
You should consider giving everyone the opportunity to access all information in the website by using fonts which are available to almost all viewers. Use common font types that are available on most people’s computers such as Arial, Tahoma or Calibri. Also, make sure the font you select has enough contrast against your background and is large enough to assist those with problems with sight or the elderly to read with ease.
Understanding who your key audience is for your website should also be considered. If you target an older audience you may want to consider larger and professional fonts. If you target children the fonts should be fun and friendly. Using the wrong font for a specific audience can discourage users from reading your content.
Usually the first thing noticed by the viewers on a page is the logo. Nowadays many logos are text based so font selection should be done carefully. Choose fonts that best express the personality of your business. Usually professional websites stick with very rigid and straight fonts while sites like weddings and classy-type of sites prefer scripted ones.
Using too many font types throughout your site can confuse and make your site seem unbalanced. Select an appropriate typeface for your page and use only up to two or three font styles. It’s common to use a different style for each heading, one for the logo, and another other for the content.
Use font sizes that are not annoying to the viewers. For sites with significant amounts of content, use the standard 12 to 16 px font. Also, avoid having irregular spacing.
Choose background designs with colors that match with your font colors. Use light colored background for a dark colored font, and never use black background for red, yellow, blue, and green text since it is irritating to the eyes. We look forward to speaking to you.